Digital marketing is increasingly shifting towards mobile platforms and your strategy needs to reflect this change. It is true that conversion of the leads generated through mobile devices is more difficult than through traditional lead generating channels, so the conversion rates are generally lower. This can lead to frustration and strategy that it is becoming increasingly underutilized. Most of the time, the underlying issue is that your web strategy is not taking into account the intricacies of experience through mobile device.
- Use optin campaigns – popups, floating bars, etc. – for mobile as well as desktop.
- Make use of 2-step optins that ask a yes/no question before requesting contact information.
- Site forms and landing pages need to be mobile-friendly, otherwise you’ll lose visitors.
“Before we dive into our expert tips, though, let’s get clear on why mobile lead generation is so important.”