Construction companies realized long time ago that there’s a high potential for business growth through the use of digital platform. They can be used to let the world about the work they do and reach customers that they wouldn’t be able to target otherwise. Over 80% of businesses that are involved in construction have a presence on at least one digital platform. Among them, Facebook is the clear winner and the favorite in this industry, primarily for its advertising potential and users’ demographics.
- Research shows that more than 80% of businesses dedicated to residential construction utilize social media to promote their activities.
- Although the concept is not new, it became much more prevalent and common after the advent of the Covid-19 pandemic.
- Study that supported these findings was conducted via more than 150 surveys online, conducted by AIM.
“During the pandemic, many companies required employees to work from home or on staggered work schedules, which prompted the boost to social media use and elevated the importance of its use to maintain a company’s success.”