With any business plan, it is imperative that you get your consumers to trust you and to trust in the brand. 80% of people said that they would not follow a leader that they do not trust. One way to do this is is to make sure that you are talking with your audience members and interacting with them. When you do this, it shows that you are interested in them. They will notice that.

Key Takeaways:

• You can build trust by being consistent with your various social media pages.
• On top of being consistent, having good customer service will help
• Being more personable to your audience members and making them feel inclusive.

“Over the years he’s learned a lot about the importance of establishing trust, and how leaders win and lose it.”

Read more: https://hbr.org/2022/03/to-win-over-an-audience-focus-on-building-trust