Google and Yelp are a great resource for review, but some of them can be fraudulent. Both of these companies use humans as a form of moderation for fake reviews. Both companies can remove listings and remove ownership from users. There are penalties given to your account if there is removed material on it. Yelp does this and Google has yet to comment. Both companies offer various types of suspension also. Google does not continue to monitor accounts, but Yelp does.
- One way the combat fake reviews is that they do their own moderation.
- Google and Yelp have various suspensions they can give accounts
- After some suspensions, they are able to monitor your listings and account.
“Sharing data between SEO and PPC has probably been one of the easier silos for search marketers to break.”