Maybe it was the pandemic. Maybe too many people had their eyes glued to media, searching for any form of sensationalism to while away their boredom and quell the quarantine blues. But, 2022 reaches the threshold bearing the brunt already of lots of lots of overhyped trends. Many of these require a bit of deflating, or at least for Teddy Rosevelt to rise up out of his perpetual slumber and remind just a few people what the anti-trust ruckus was all about. Some companies seem to have forgotten that there is no room in capitalism for just one bloated company to consume all the little companies and expect comeuppance to stay forever in the shadows. These guys have forgotten all about Ma Bell and Aol. The truth is that while mobile has led gracefully to its heirs AV and VR there is no Metaverse, because no one platform can ever encompass the vastness of the worldwide net. Another had its day trend that will experience some cold water, according to hype-theorists, millennial decor. The generation famed for its 12 second attention span is superseded by the 8 second on par span of the Z generation. So, too does soft pink and neutrals give way to neon colors. Other trends that are over-inflated and due for some downtime in 2022, according to online chin-scratchers, efficiency experts and their constant analytical tools and metrics, virtual reality, NFTs and remote work.

Key Takeaways:

  • Fast Company pundits assert that the arrogance that led to the Ma Bell breakup and the de-throning of AOl, is still a prevailing problem with some companies.
  • AR and VR are viewed in the techno-verse as the natural heirs to the mobile throne. But, it is pomposity to the nth degree, according to some pundits to believe one comp can claim the throne.
  • The truth is that with the vastness of the worldwide net, no one platform is ever going to be able to adequately represent it.

“But we’re here to splash a bit of cold water on the hype cycle going into 2022, with topics ranging from the blockchain to the hybrid workplace to “sustainable” DTC companies. And we enlisted a team of thoughtful designers to question the status quo of the contemporary hype cycle.”

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