There are many different marketing rules that some entrepreneurs will swear by. One of those is that you have to be able to grab someones attention. If you aren’t able to grab their attention then you will never be able to sell them a product or a service. You also have to figure out a way to speak a language that a customer can understand. Finally, make sure that you are relevant as well as your brand. You want your target audience and customer base to get value from your brand.

Key Takeaways:

  • There are several marketing rules that entrepreneurs utilize as part of their marketing strategy.
  • It is essential to grab your customers’ attention so consider the strategy of teasing, pleasing, and ceasing.
  • You will need to speak the language of your customers and not your desired communication method.

“You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world.”

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